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Advance Auto Parts Powers Next Chapter of DieHard Brand Innovation from Within | Region


RALEIGH, N.C.–(Organization WIRE)–Jun 1, 2022–

Advance Car Elements (NYSE: AAP), a foremost automotive aftermarket components supplier, currently released a new line of DieHard ® hand equipment produced to supply trustworthiness and confidence that’s perfect for all DIYers, like the new, youthful technology of auto enthusiasts. The hand resources also signify the upcoming wave of DieHard model innovation.

This push launch options multimedia. See the complete launch right here: https://www.businesswire.com/news/residence/20220601005472/en/

Ahead of Father’s Working day, Progress Automobile Elements and DieHard shocked dads across Charlotte, N.C., such as Jowan Harrington and his daughter, by dishing out new sets of DieHard hand equipment and other garage gear. (Photo: Enterprise Wire)

“We saw an possibility to speak to the evolving, modern-day DIYer who’s seeking to not only discover and build their Do it yourself skills, but also their Do it yourself self confidence,” said Jason McDonell, govt vice president of merchandising, promoting and eCommerce at Progress. “That’s why DieHard hand applications are developed with innovation in head, together with the trustworthiness and longevity DieHard is regarded for.”

A new, youthful technology of car fanatics with different amounts of Diy self-confidence, ambitions and passions has emerged together with an boost in motor vehicle need and retention. In actuality, the vehicle treatment class is expected to improve by 4.7 percent concerning now and 2027 1. The DieHard hand resources had been exclusively created to provide the trustworthiness and self esteem these new, modern day DIYers need.

“This era builds their toolbox more than time, on a undertaking-by-task foundation that creates memory right after memory,” said McDonell. “We wished to build applications that electricity their whole prospective – from the screwdriver that assisted swap a taillight to learning why a ratchet is each individual car DIYers most effective buddy.”

Hitting shelves and on the net just in time for Father’s Day, new DieHard hand equipment are lab tested to exceed all sector screening criteria for power and longevity, with all hand tools coming with a life span guarantee. DieHard instruments were being made with new functions, which include an anti-slip style on all combination wrenches, ergonomic handles on all drivers and specialist-excellent, 90-tooth sealed head ratchets that will previous a life span.

Since getting the DieHard model in 2019, Progress Auto Parts has ongoing to position the brand as driving the up coming era of auto treatment. From bringing the legacy of a lot more than 50 years of America’s most trustworthy DieHard batteries to a new class – tools, to just final week moving into the electric powered vehicle conversation with the start of the initially-to-sector 12-volt battery designed especially for hybrid and electrical vehicles – DieHard EV.

Advance Car Elements also commenced rolling out DieHard ability tools, jacks and lifts on the internet and in keep late last yr. In honor of Father’s Day, consumers can acquire $20 off the DieHard 152-piece 1/4″, 3/8″, 1/2″ Generate Ratchet Socket Established, snagging the gift for an affordable $129.99 from May 26 to June 22.

To even more celebrate the self confidence new DieHard hand resources empower, this Father’s Working day, Progress recognized and surprised two present day Do-it-yourself dads throughout their 1st foray into Do-it-yourself with their own own hoopla person, Jake Fehling – the “DieHard Buzz Man in a Van.” With the assistance of Advance, Fehling charged into just about every Do-it-yourself second in a DieHard-branded van to motivate these chosen and power foreseeable future initiatives with a lifetime provide of DieHard hand resources. The retailer’s “DieHard Buzz Person in a Van” also frequented a nearby Progress Car Components in Charlotte, N.C., to shock and delight dads “in the wild” with their possess new set of DieHard hand equipment. Look at the DieHard “Hype Man” video in this article.

Visit advanceautoparts.com to discover far more about all-new DieHard hand equipment and reward guidebook inspiration for this Father’s Day and further than. Test out how Progress is powering dad’s full likely with DieHard hand tools this season on Instagram @jakefehling, TikTok @jakefehling and Facebook @Jake Fehling or share your latest Diy accomplishment @advanceautoparts.


About Advance Auto Components

Progress Automobile Sections, Inc. is a top automotive aftermarket parts provider that serves equally expert installer and do-it-you shoppers. As of April 23, 2022, Progress operated 4,687 retailers and 311 Worldpac branches mainly inside the United States, with additional places in Canada, Puerto Rico and the U.S. Virgin Islands. The corporation also served 1,318 independently owned Carquest branded stores across these areas in addition to Mexico and a variety of Caribbean islands. Additional information about Progress, such as employment possibilities, client companies, and on the net buying for parts, equipment and other choices can be identified at www.AdvanceAutoParts.com.

Look at source variation on businesswire.com:https://www.businesswire.com/information/property/20220601005472/en/

Make contact with: Advance Auto Pieces:

Trader Relations:

Elisabeth Eisleben

T: (919) 227-5466

E:[email protected] Relations:

Darryl Carr

T: (984) 389-7207

E:[email protected]


Industry Search phrase: Women AFTERMARKET OTHER RETAIL AUTOMOTIVE Typical AUTOMOTIVE Gentlemen Family members Customer RETAIL On line RETAIL

Source: Progress Auto Pieces, Inc.

Copyright Small business Wire 2022.

PUB: 06/01/2022 08:00 AM/DISC: 06/01/2022 08:02 AM



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