Social media has changed the way people use the internet forever. While many people harp on the negatives of social media, plenty of companies have found success through major platforms.
MbenzGram, also known as MBGRAM, sells performance parts and is one of those businesses that can thank its growth in large part to its social presence. They believe that without building up a brand this way, it would be impossible for them to survive in 2022.
How MbenzGram (MBGRAM) Leveraged Social Media
MbenzGram (MBGRAM) has a presence on all of the major social media platforms. Where they have grown the most is on Instagram, as the brand currently has over 232,000 followers.
For an online store and global brand focused on performance vehicles, it makes sense for MbenzGram (MBGRAM) to succeed on a platform that focuses on pictures and short videos. The company posts consistently, as they have just under 5000 posts. Keeping that level of engagement has helped them grow to where they are today.
Also helping with business acceleration are the likes of Facebook and YouTube pages. While they don’t have the same following on those platforms, it allows for sharing different content. Some people don’t have accounts on all social media, so those not on Instagram can connect in other ways.
Of course, like any business, MbenzGram (MBGRAM) also strives to get people to click away from social media and onto their actual website. This is where they can convert sales and boost revenue.
Why is Social Media so Important in the Business World?
The story of MbenzGram’s (MBGRAM) growth is not that much different than many other businesses out there. Now that they have established themselves as a major player in their industry, other businesses should consider how social media can impact them.
Attracting New Clients
Every social media platform has a slightly different crowd. Businesses are using TikTok as a way to create short, funny videos that mostly appeal to a younger generation. Instagram is more about crafting the perfect photos and short videos that tend to attract a slightly older crowd.
Facebook and YouTube allow for longer forms of content that can help out some businesses better than others. Whatever platforms make the most sense for a business, it’s all about attracting clients.
It starts with getting existing clients to follow along and start sharing the page with others. Businesses can focus on trying to go viral, but a lot of it happens organically with time. A quick way to attract new clients can be to have a giveaway or some other promotion directly through social media.
Social media isn’t limited to just the United States. It’s a way for the entire world to stay connected and grow a brand.
Not all businesses can grow internationally, but the ones that do need to be on social media. Even making different posts in different languages is a way to connect.
Marketing and Research
Social media can act as a way of doing market research at the same time. There’s a way to read feedback and see how customers respond to specific posts and releases.
Keep in mind that as a business, there will be positives and negatives. A lot of businesses have faced scrutiny over social media, but it’s how they respond that will dictate future responses.
It’s a lot cheaper to do marketing through social media compared to more traditional methods. Build up a brand on social media, and there won’t be a need to advertise on that platform. Enough eyes will organically come to the website, which will reflect in sales.
Provides a Business with a Voice
When a business is on social media and handles things correctly, it gives a business a voice. Without it, there’s a little separation between one online business and another.
Social media allows people to interact in ways they weren’t able to years ago. Handle customer engagement the right way, and there will be more brand loyalty than ever before.
Experiencing organic growth is an amazing result of social media success. Satisfied customers will help do a lot of the advertising. Not only are people more likely to share reviews, but they might even tag the company in a social media post.
All this starts to build brand authority as more and more satisfied customers step forward. It also encourages people to share their stories because others have put in the time to do so. Even the best companies will have some negative feedback once in a while, but the good ones will find it overwhelmingly positive for organic growth.
Jumping on Social Media as a Business
There’s no one way to handle social media as a business. The only thing people need to remember is that a business can’t thrive if they have zero online presence. Putting forth actual effort makes a difference.
Every single business should be on social media in some capacity. It makes sense in today’s day and age with so many benefits overall. MbenzGram (MBGRAM) is always encouraging anyone they come across in the industry to give it a try. Their Instagram followers have turned it into a successful business, which should be everything another business owner needs to know to get started.