M&M’s to sponsor Pocono Raceway NASCAR Cup Series race with focus on fans

Pocono Raceway and Mars declared Tuesday morning that M&M’s will be the title sponsor for July’s NASCAR Cup Collection race.

The M&M’s Fan Appreciation 400 is established to cap off a weekend of supporter appreciation functions as Mars carries on celebrating its ultimate time sponsoring NASCAR. Mars, the guardian company of M&M’s, initial sponsored NASCAR in 1990.

“We are honored to celebrate along with M&M’S right after 32 a long time of supporting NASCAR, by partnering jointly to present our appreciation for the greatest enthusiast foundation,” Pocono Raceway President Ben May reported. “Developing lifelong memories and interesting encounters for Pocono Raceway and NASCAR fans is a enthusiasm for our workforce and to do it alongside one of the worlds legendary makes is a great pleasure.”

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Highlighting the race weekend is a panel that will attribute former M&M’s motorists David Gilliland, Ernie Irvan and Ken Schrader and present-day M&M’s driver Kyle Busch. The group, led by NASCAR pit reporter Jamie Minor, will search back on Mars’ 32 yrs partnered with NASCAR.

Admirers will be in a position to ask queries on social media and have alternatives to get autographed goods from the M&M’s drivers.

The sweet company strategies to invite the biggest M&M’s racing fans to Pocono Raceway as VIP supporters, the enterprise reported in a press release. Mars will also choose a person admirer to be the race’s grand marshal.

“In the course of our remaining calendar year and, in our yard race, Mars desires to celebrate one of the greatest enthusiast bases in the entire world with a Mars-sized ‘thank you,'” mentioned Anton Vincent, the president of Mars Wrigley North The us.

The legendary No. 18 yellow M&M’s car or truck discovered achievements at the Challenging Triangle as just lately as 2021, when Kyle Busch won the 2nd leg of the Cup Series doubleheader.

While the doubleheader won’t return to Pocono in 2022, the superspeedway has a jam-packed race weekend planned with NASCAR’s Xfinity Collection and Tenting Planet Truck Series races set for July 23 and the ARCA Menards Collection race for July 22. The M&M’s Enthusiast Appreciation 400 Cup Collection race will take spot July 24.

“From the M&M’S Pocono Raceway festivities to the admirers and Mars Associates we’ll be bringing to the monitor, we couldn’t be additional psyched to honor all those that have produced this partnership so enjoyment,” Busch stated in the press launch.

This article originally appeared on Pocono Document: Pocono Raceway, M&M’s to rejoice NASCAR sponsor’s last season